FOR CEOs WHO WANT TO LEVERAGE
THE ASIAN OPPORTUNITY

FREE BOOK

(This is a Real Book that we will post to you
and not an ebook)

CAMPBELL MACKINTOSH

Private Strategic Advisor To CEOs Who Want To Exploit
The Asian Opportunity

WHAT’S INSIDE?

You’re a CEO or top-level executive at a small to-medium sized company and well aware of the opportunities waiting to be exploited in Asia, but you have little to no idea what it’s going to take to set up an operation there. Maybe you have done a little business and see the chance to do more, but that means a greater investment of your time and money and you’re just not sure where to start.

Campbell MacKintosh was there once and he knows what it’s like to enter a country with a head full of preconceived notions and little understanding of the culture. Having lived and worked in Asia for more than 20 years, he’ll share with you the kind of information that only someone with his credentials can provide.

In “The Asian Opportunity,” MacKintosh takes a look at the 10 biggest myths he’s faced, and seen repeated, during his years of doing business in Asia. From explaining how one Asian country’s business culture is different than another’s to providing lists of questions that need to be asked of potential partners, MacKintosh dispels commonly held beliefs that can mean the end to your Asian business plans.

Now the principal of Focalise Consulting, let Mackintosh help guide you toward a positive outcome in Asia, the way he first guided several large companies and an employee and now guides his smaller clients as an expert consultant. His insights and real life examples of doing business in Asia are a must-read for anybody considering expanding their business into one of the most fertile places on earth for growth.

In this breakthrough book, you’ll discover:

  • What is the best process for picking Asian business partners?
  • What is the best way to integrate Western business ideas with an Asian-exclusive workforce?
  • Are there substantial differences in how somebody does business from one Asian country to another?
  • What best practices can be kept and which will need to be scrapped from your existing Western model in Asia?
  • How do the traits of honesty, integrity and respect differ in Asia, and what can a westerner do to gain them of Asian partners?

A personal note from Campbell…You’ve likely picked up this book because you’re a top decision maker with an Australian company and you know there are opportunities in the Asian market you don’t want to miss out on. From one forward-thinking executive or entrepreneur to another, I say congratulations and get ready because you’re about to embark on a terrific adventure with limitless potential.

But how do you enter an Asian market? Are dealing with Asian companies the same as dealing with Australian or European firms? Are there any differences in dealing with one country or another in Asia?

Luckily, you’re in a powerful position of influence and you’ve recognised the potential in Asia. That’s half the battle right there, and it’s a battle you’ve won!

The problem, as I saw it, was that these companies were taking an approach that the big chunk of land to the northwest of Australia was just a big chunk of land that could only be called “Asia” and nothing else. Through my eyes though, it was Indonesia, it was China, it was Thailand and so on. Even deeper, in a place like Indonesia, it was Java, Sumatra and all of the other islands.

Having spent so much time in so many different places, I could tell you the little differences between the people not just on a country-to-country basis, but on a city-to-city basis. I could even tell you the cultural, religious and philosophical differences between the various ethnic groups within a city.

Trying to explain these differences, as you’ll learn with many of the case studies I share in this book, was sometimes impossible. When you’re dealing with people who can see things only one way, such as “Asia is Asia. Everything in Asia is Asia” you’re going to leave a lot of money on the table. Getting executives above me to see this was frustrating. I promised myself that someday, somehow I was going to rectify this problem.

So why should you even bother considering what I have to say? Who is this Campbell MacKintosh and what can he tell me that I don’t already know? Why should I listen to him? Those are all excellent questions and if you’re asking them, you’ve got the right book in your hands.

Somebody once said: “We don’t know what we don’t know. We only know what we think.” That quote stuck with me and I have pondered it many times. It truly came into focus as I became the conduit between Australian companies and Asian opportunities.

What have I heard over the years? Doing business in Asia is fine, but it’s hard to find partners to trust. Quality is quality and every person’s definition of quality is the same. My business is already in Asia, so I don’t need any help navigating. My business model works here, so it will work in Asia. You may believe these things. That’s fine and that’s why this book is for you, because you may find that you’re mistaken.

After more than 20 years of intimate business dealings all over Asia, I have come up with a list of 10 Myths far too many Australian CEOs believe to be true, much to the detriment of their business. I’m going to share these myths with you, explain why they exist and how those beliefs need to change through case studies and personal experience. Now I’m the CEO of my own company and I’m going to share with you the information that I tried to share with the companies I used to work for and that I’ve been sharing with my clients at Focalise Consulting for years.

I provide a lot of information in this book that I wish I knew when I was starting. It really comes down to “Think Globally, Act Locally.” I just wish I would have said it first.

ABOUT CAMPBELL MACKINTOSH

Campbell MacKintosh is the private strategic advisor to CEOs and business leaders who want to exploit the Asian opportunity. With more than 20 years of experience living and working in Asia for companies such as BHP Steel, Boddingtons and others, he has finally decided to share his “on the ground” business building insights of how to really do business in Asia.

Through his trials and tribulations and success and failures, Campbell reveals the almost limitless opportunities for small and medium-sized business that await them in Asia.

Many companies have jumped at the chance to take advantage of the growing Asian markets, but most of those companies have lost a lot of money, time and progress making many various mistakes along the way.

In The Asian Opportunity, Campbell dispels the most common myths many CEOs and top-level executives have about doing business in Asia. Each myth is explained in detail with case studies, stories and strategies for creating long term success in the growing Asian markets.

It can be a daunting task to either set-up or expand an existing business into the Asian market —- but Campbell reveals the truth of what it takes to make a profitable and strategic move into the Asian opportunity.

Campbell is a truth-teller, a true insider and someone you want by your side to take advantage of the Asian opportunity.

-Ari Galper, CEO of Unlock The Game® and Trusted Authority®

Click on the button below or call 1300 510 968
To order your Free Book
FOR CEOs WHO WANT TO LEVERAGE
THE ASIAN OPPORTUNITY

FREE BOOK

(This is a Real Book that we will post to you
and not an ebook)

CAMPBELL MACKINTOSH

Private Strategic Advisor To CEOs Who Want To Exploit
The Asian Opportunity